LENOX CORPORATION
Collateral, Layout, Digital, E-commerce
Role: Graphic Designer
Year: 2022-Current
Founded in 1889, Lenox strives to bring timless, beautiful and artisanal pieces to the American table. From the beloved classic Butterfly Meadow to the highly anticipated Spice Village, it’s important that customers are aware of the latest collections with clean layouts and visually pleasing digital assets.
Catalogs and Layouts
During my time at Lenox, my primary focus was creating catalogs to showcase up and coming releases along with current available products. Releasing two new product catalogs (one for spring and one for fall,) one seasonal and one full-line per year, the key foundation while design was trying to maintain flow and legibility.
Brand Identity
Lenox is a family of brands which includes Oneida, Kate Spade New York, Hampton Forge, Reed and Barton and Cambridge. Each individual brand has a unique identity that must be followed while designing. From color to typography, each catalog is carefully curated which each brand in mind.
Email Creation
Creating both DTC and B2B emails, it was crucial to create the perfect balance of highlighting important information while also displaying attractive collections.
Amazon Brand Shop
To ensure Lenox leaves a mark on third party e-commerce sites, creating assets for an easy to follow directory followed by product promotion was a must. These assets had to not only work on desktop, but on mobile as well. These assets sometimes involve photo-editing to make sure the copy is easy to read and that the images fit the size requirements.